What is SEO? And Why Do You Need It?

SEO is an abbreviation for Search Engine Optimization. Search Engine Optimization is the practice of adjusting and massaging a websites content, coding and architecture. This is performed in order for a website to place as high as possible on Page 1 in search engines.

Think about it, when you want to find something online what do you do? You go to Google, Yahoo or Bing and type in what you are looking for. You are then presented with results which are relevant to your search. When used in a proper and ethical manner, the various components of SEO will work in unison to position your website at the top of the search engines. Overall there are about 145 different ranking factors to consider for any given web page.

Greater than 90% of people who find a website get there from a search engine. You need proper SEO in order to ensure that your website will be found. And found quickly. We are quickly becoming a “now” society. If we want something, we want it NOW. We are also becoming an “on the go” society. Thanks to smart phones and tablets an incredible amount of information is only a few clicks or finger taps away. No matter where we are. By the year 2016 U.S. consumers will have purchased 188 million smartphones.

With more and more people purchasing untethered equipment (tablets, smartphones) SEO is now more important than ever before. There is now a potential to reach larger audiences then is previous times. Without SEO, it is unlikely your website will be found.