The decision between developing an app or a website should be based on your business objectives, target audience, and budget constraints. Here are a few considerations to guide your choice:
Target Audience: Understand where your audience spends their time. If they’re predominantly mobile users who value convenience and personalization, an app might be worthwhile. Conversely, if your audience seeks information through search engines, a website could be more beneficial.
Purpose and Functionality: If you aim to provide complex interactions or leverage device capabilities, an app might deliver better value. For broader informational purposes or if you’re targeting desktop users, a website is essential.
Budget and Resources: Consider your budget not just for the initial development but also for ongoing maintenance and updates. Apps can be more costly to maintain, whereas websites might offer a more cost-effective solution for a broader reach.